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Shop-in-Shop | Iittala

Shop-in-Shop | Iittala


Iittala - a Finnish design brand specializing in design objects, tableware and cookware - was looking for an expert in store development to help them with an innovative approach to rolling out “shop-in-shops” worldwide.


Caliber helped Iittala achieve end-to-end visibility throughout the entire store development supply chain. Caliber's systems provided a direct link for forecasting and demand planning, limiting the risk of dead stock and improving the delivery and installation performance. New and existing Iittala partners were linked to Caliber's ordering system, giving them access to up-to-date information on pricing and stock availability.


With Caliber's help on this one project, Iittala realized a significant reduction in their overall investment, increased speed to market and improved service performance for their partners.