Tell us about your project!

+31 8800 41900
Building "De Enk"
Tivolilaan 205
6824 BV Arnhem
The Netherlands

Postal address
PO Box 2
6800 AA Arnhem
The Netherlands

USA & Canada

Caliber Americas LLC
+1 614 532 6476
4100 Regent Street, Suite 4-C
43219 OH Columbus

Caliber Americas LLC
2202 N. West Shore Blvd., Suite 500
33607 FL Tampa

Caliber.canada Inc
+1 905 671 4655
North American Centre
5700 Yonge St, Suite 200
M2M 4K2 North York, Toronto


Caliber Asia Ltd
+31 8800 41900
RM 1708, Dominion Centre
43-59 Queen's Road East
Hong Kong

Caliber Logistics (Shanghai) Co., Ltd
Room 415, Building 7
No. 191 Kunming Road
Hongkou District, Shanghai
China India PVT Ltd
+91 22 6140 4747
51, 5th Floor, Kalpataru Square
Kondivita Lane, Andheri Kurla Road, Andheri East
400059 Mumbai

Rapid Remodel Roll-out | Victoria's Secret PINK

Rapid Remodel Roll-out | Victoria's Secret PINK


Recently, LBrands requested Caliber to execute their remodeling called the Pink Bra Roll Out. Requirements included the white glove delivery of 30,000 items from 4 suppliers to 472 different stores across North America within 5 weeks, and white glove delivery was the minimum service level to be performed.


With the use of our (Caliber) network we assigned 119 Consolidation Centers around 1 or multiple stores, built a cost and time efficient shipping plan, and the final mile per store was prepared and executed at the consolidation center. Communication channels were set-up with all teams involved providing LBrands with real-time information during the entire project.


In 15 nights LBrands was able to upgrade 472 of their stores without lost capacity nor lost sales. 0 stores renovations were cancelled/postponed. At LBrands this is known as the biggest, most complicated and best roll out ever executed.