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+31 8800 41900
Building "De Enk"
Tivolilaan 205
6824 BV Arnhem
The Netherlands

Postal address
PO Box 2
6800 AA Arnhem
The Netherlands

USA & Canada

Caliber Americas LLC
+1 614 532 6476
4100 Regent Street, Suite 4-C
43219 OH Columbus

Caliber Americas LLC
2202 N. West Shore Blvd., Suite 500
33607 FL Tampa

Caliber.canada Inc
+1 905 671 4655
North American Centre
5700 Yonge St, Suite 200
M2M 4K2 North York, Toronto


Caliber Asia Ltd
+31 8800 41900
RM 1708, Dominion Centre
43-59 Queen's Road East
Hong Kong

Caliber Logistics (Shanghai) Co., Ltd
+86 (021) 5353 7077
Room 215, Spaces Center
569 South Xizang Road
200021 Huangpu District, Shanghai
China India PVT Ltd
+91 22 6140 4747
51, 5th Floor, Kalpataru Square
Kondivita Lane, Andheri Kurla Road, Andheri East
400059 Mumbai

Digital Screens Rollout | Rituals

Digital Screens Rollout | Rituals

In 2020 our existing customer ‘Rituals’, a global personal care company, leveraged Caliber’s expertise in managing a roll-out of new digital LCD screens across more than 200 European stores. The project included the delivery and installation of digital window screens and wall-screens. Caliber’s control tower system and team expertise was used to manage the orders and the freight.


  • Challenge:

As LCD screens are high value products, the transportation and warehousing requires high levels of protection and security. In addition, COVID-19 pandemic related store closured made the international project management extra challenging, with restrictions regularly changing by country and region. Lastly, marrying up the deliveries with the on-site installation services required tightly controlled final mile services, with reliable upfront delivery notifications.


  • Solutions:

To ensure safe and secure transportation, only box trailers were used and cross-dock facilities were selected close(st) to the final delivery locations, avoiding unnecessary unloading/loading. our logistics control tower enabled visibility on transportation moves, on-hand inventory in cross dock locations and active alignment on delivery window options with the installers, which resulted in effective communication and flexible project management.


  • Results:

The project was successfully completed, with Caliber supplying 400+ large LCD screens to 200+ stores across 28 different countries, without any issues or damages recorded. The entire project was achieved on-time and with total costs coming in under budget.